Summary of Atsuro Tayama collection:

2000SS:

2001SS:

2007SS:

Monochromatic colors:

2007 FW:

2008 SS:

2008FW:

2009SS:

What color schemes Asturo Tayama often apply?

a. Achromatic color scheme

b. Monochromatic color scheme

c.Analogous color scheme

What color principle Asturo Tayama applied in?

1.Principle of Familiarity

The principle of familiarity is based on the concept that familiarity is pleasing and readily accepted. As a result, color schemes based on nature will seem pleasing to most people.


Asturo Tayama always use this principle in his collection. He likes to use the nature colors like apple red , sky blue , grass green etc.





2.Principle of Resemblance

The principle of resemblance basically states that colors harmonize more when the differences between them are less.
It justifies selecting light and dark colors of the same hue(monochromatic color scheme), or colors from an analogous color scheme.


It is the other principle Asturo often use in his collection.





3.Principle of order

The principle of order suggests that colors should be based on an orderly plan. This might be an analogous color scheme, a contrasting color scheme, or a triadic color scheme. This principle also advocates using equal differences.

Color forecasting 2010 of Atsuro Tayama

Black,white,gray:

(2010 SS/FW)

We can see no matter which season, we always see Black,gray,white in Atsuro's collection.

BLUE:

(Monochromatic color scheme)
(2010 SS/FW)

Almost every of Atsuro's collection will appear "Blue" and it always come with some different intensity of blue.We can see it in 01SS,08SS,09SS,07SS & 07FW.

Blue is a claming color which make people feel peace and relax.

I forecast Atsuro will use blue with monochromatic color scheme .

Black + Primary colors/Secondary colors

(2010 SS/FW)

Black with a bright color as a spot color is the most safe color combination.

Atsuro use black color with bright colors in 07 FW,08FW,08SS,09SS ,So

I forecost next spring sumer winter Atsuro will use black as a foundation color with a primary or secondary color .

(07winter) (08 winter)

Analogous colors:

Orange + Yellow

Yellow+ Green

Green+ Blue

Blue + Purple

with White/Black

(2010 SS)

Atsuro Tayama used a little proportion of analogous colors with white & black in 09 SS
It also appear in 08SS,So I forecoast it will also appear in 2010 SS.

09ss

Street snapshots

Netual and causal look are quite common in HK. The popular color in this look is Brown ,gray ,khaki, Blue jeans...







Using nature colors is the most easy and safe way to create hormary.

Blue & Brown are nature colors from sky blue and soil brown.

We are not difficult to see these colors combination product.



Altough HK weather is wet & hot , "Eskimo shoes" still popular in HK this winter.



Shoes is one of the critical element to create "folk look".



Color in Black with a spot color (such as Red),is the most easy way to make the look good and less boring.



Some girls in HK like to wear a colorful pantyhose or shoes with short pants or dress.

The wears should not be so colorful,so the focus point will give to the lower part of the body.



Checked pattern still popular in HK this year, we can see different combination of colors in the patterns.From high class Burberry to a $10 dollars scarf are using different color scheme or principle of colors in the checked pattern to create color harmony.

Also Scotland patterns are also using it.

2007 Spring Summer collection

Monochromatic color scheme

These four garment using the monochromatic color scheme .
It uses variations in lightness and saturation of a single color.
Monochromatic colors go well together, producing a soothing effect.

The scheme is very easy on the eyes, especially with BLUE or GREEN hues.

It’s because green is tranquil and pastoral, the color of trees and grass. Blue is a color of the sky and the sea. ,it has a *claming effect.

*Do u know that?
Blue causes the brain to send off

11 chemical tranquilizers and

is a wonderful calming color.

These outfits use a different lightness of gray to create a color harmony .

It also supposed is the Achromatic colors.

It create a cool effect.

Monochromatic & Achromatic color scheme

Achromatic color scheme

These outfit using achromatic color scheme with simple designs. We can see the menswear are all the simple style of suits, shirts and pants.

They are also two of the primary colors.

2009 Spring Summer

Monochromatic color scheme

These two outfits use the Monochromatic color scheme.

Different lightness of gray create a color harmony to the outfits.

Also, the right outfit with a red color jacket which have a same intensity and pattern (stripes) with the dress can create harmony with a different color.

Analogous Color Scheme

These outfits used Analogous color scheme.

Green & blue is Analogous Colors.

Using different intensity of these colors can create different effect.

Like the second outfit uses a lighter blue with a darker green.
Light blue looks soft &young while dark green look heavy.

These 3 outfit use the Anologous color scheme. (Orange & yellow;Blue & violet)

Complementary color scheme

This outfit use black as a based color and applied Complementary Colors scheme (yellow and violet) with geomatric printed patterns.

These 2 outfit use Compliementary color shceme.

Moss & Charcoal are different intensity of orange & blue .

This scheme is intrinsically high-contrast BUT it use the simular intensity of these color to lower the contrast .

>>It look more easy on eyes.

Achromatic color scheme

Achromatic color scheme is always here in Asturo Tayama’s collection every season.

Spot color

Green & yellow are primary color and also the spot colors of these outfits.

Using a spot color in a black color background can direct the reader's eyes to special sections or important information for fast identification.

Summary: